Often as marketers and analytics professionals, we are striving to measure every dollar. Yet, it may be equally important to get a read on things prior to the dollar figures. What about sentiment? Facebook knows. Google is learning. Pandora built a business around it. What about your org?
Sometimes we need to measure things faster and the dollars are more grey than black or white. Our advice? Improvise. Ask people what they think in 1 click. Yes or No? Like or dislike? Up or Down?
How is your organization leveraging sentiment to improve your marketing cycle?