Modeling and scoring
As our list of customers increase, we are seeing a diverse need for analytics. However, the methods employed are similar across industries and objectives.
One of our most popular services in modeling and scoring. Whether the methods are used in marketing, pharma, or research, it is the same.
Most recently we've helped a midsized company spend their marketing dollars more efficiently. Identifying customers that are similar to an organizations best customers. Once identified, the company focuses marketing dollars on potential and existing customers that exhibit those same qualities.
Give the return on investment, this is a no-brainer. It's cost effective and good for business. If you are in any of the industries listed above and could benefit from modeling and scoring, please give us the opportunity to provide value.
Reporting Applications, Report Portals and the like…
Building a reporting portal or web application isn't brain surgery. There are many companies that do it. But lets talk about what makes AFHood Analytics Group different.
Visualization -
Anyone can stick data on a page with the corporate logo and associated color scheme. But what about data that allows you to interact. Data that allows you to see what is driving the trend or how two things relate to each other in a way that doesn't involve a pie chart. Putting data on a page creates information, putting information in a form that is actionable and decisive is visualization.
Ease of Use - Ambiguous names, non-sense menu hierarchies, and crazy metrics that no one can define, these are the tools of early report generation. Today is all about simple, clean and actionable reports. Customize the navigation for the user. Anything important to you should be early in the navigation with details available elsewhere. Getting insight into activity should be intuitive and efficient.
Built in insight - Making inferences about the data is not the job of the average employee. People go to school for years to try and understand the nuances of data. Reports should suggest. Reports should provide answers, not questions. Reports should be relevant only to the topic they are generated for.
These are a few of our guiding principles for development of reporting suites. Let us help you get out of the crazy world of nonsense reports.